What Dress Size Am I?

It seems like a simple question. But it isn’t easily answered.

I’ve been trying to find a standardised accurate size scale I can add to my online shop to give customers an idea of what will fit them. But sizes between shops range enormously.

When a model gives me their dress size for a shoot, I always ask for actual measurements because rarely do they fit their perceived dress size. It’s not their fault, it’s the industry.

I’ve found a website called What Size Am I? which is great for working out what will fit you where but it doesn’t help me as a designer. So I’ve taken to adding actual measurements against listings. Many of my garments fit a range of sizes anyway so this limits confusion but it does require more effort on the part of the customer which is in part where the problem lies.

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Articles like this might be a few years old now but dress sizing in shops is still a major problem because there is no industry standard and depending on the attitude of the shop you may get a whole range of fits.

The reason is vanity sizing. It’s no longer an industry secret. We all know it goes on. It’s why you’ve been in a size 12 for the last 20 years and until the industry sets a standard everyone has to abide by, it’s never going to change.

As a designer I always do my own measurements for client commissions. It’s remarkable how many people do not know their waistline or bra size. And if you’re going to provide a tailor made service you always start with a measuring tape.

To me, every body is different. Noone is a standard fit. But for shoppers who demand everything now, getting things tailored to fit still seems to be too much effort. It’s a shame. You just don’t know what you’re missing.

For all things Falcieri Designs check out my website at www.falcieridesigns.co.uk

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