I was recently advised that I really had to get back on Instagram. It was the way forward they said. It’s where people find clients they said. So I revived my badly neglected Instagram account, downloaded an additional app to stop it cropping all the photos into pointless abstracts, and started uploading.
These days it feels like I am on a constant merry-go-round of social media uploads. If it’s not Facebook, it’s Twitter. If it’s not Twitter, it’s Instagram. And then I get new images from a shoot and I need to upload to Facebook. To Instagram. To WordPress. To Pinterest. To my website. To my Purpleport. And then I need to check all those accounts over the next week or so, so I can respond in kind to all the retweets, shares and hashtags. And hopefully inquiries.
Where does it all end? And where does it all start to seem worth it? Facebook does not get me work. Twitter does not get me work. Purpleport gets me all the work. All the other sites remind people that I exist. WordPress reminds people I can write. And I get that you need to cover all these options because Instagram users don’t necessarily have Facebook accounts. And Twitter users probably don’t have either.
But it’s a lot of work. I lose all my evenings updating, emailing, uploading. And when does it start paying off? When you’re trying to sell product, what’s the best way. Hashtags, blatant sales pitches? Special offers? Or keep shooting and sharing?
I keep hoping there’s a secret formula I have missed. But I’m not so sure. I am beginning to think this is the way it’s going to be for a long time yet. And I am persevering and kissing goodbye to my evenings at least in the short term.