Organic reach is the amount of traffic that gets to your site without it being paid for or promoted. In a time when people are more wary of big companies […]
Have you heard the phrase ‘discounts are a deadly road to ruin’? If you think lowering your prices will save your business, or will boost your income or your customer […]
Being self-employed is hard. Earning a realistic rate is virtually impossible in some industries because there are so many tasks to do where no one is paying you to do […]
Yes, we are still in lockdown and working from home. Some of us have slipped easily into the work from home routine. Others are still struggling to find their way. […]
When your plans are forceably changed, how do you react? Do you panic, throw your arms up in the air, worry about it? Or do you make a plan, salvage […]
There are lots of ways you can help small traders all around you, but you need to commit to it and think carefully about the wider implications of what and […]
The pandemic has changed the way we work and this will continue for a while yet. I have spent a lot of time number crunching this year, to understand how […]
Pay to play continues to be he only way forward for online brands. But not everyone can afford it. So what are the alternatives? Here’s one way to increase your customer base without spending a penny
2021 means, potentially, a lot of changes for small businesses. For many however, the impact will be minimal from an administration perspective. Before you panic and stop trading internationally, it’s […]
No one will remember 2020 as a good year, but things won’t change just because the clock chimes midnight on 31 December (sorry if you were expecting something different). Many […]
Many small businesses are borne out of hobbies where profit margins are not a priority, but if you are trying to earn a living out of what you do, you […]
Not everything you do comes with an hourly rate. You might have supplementary sites for your business which you use to generate interest but people don’t pay for, such as […]
If working from home has become a new way of life for you, winter could be a bit of a shock especially if, like me, you’re affected by changes in […]
